In 2004, she was selected by Nielsen Media Research to head a task force examining the representation of African Americans in TV rating samples.
In its original American broadcast on May 5, 2011, "Funnybot" was seen by 2.591 million viewers, according to Nielsen Media Research.
She serves as a member of the Asian Pacific American Advisory Council, a group of community, civic and business leaders who advise Nielsen Media Research, an international provider of television audience measurement services, on reaching out to Asian Americans.
Lotz, Amanda D. "The Television Will be Revolutionized." New York University Press.
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During the 4 sweeps months of February, May, July and November, Nielsen interviewers in Oldsmar, Florida and Radcliff, Kentucky ask homes to participate in filling out a diary of the programs watched in their home for a one week period.
The debate was watched by about 70 million viewers according to Nielsen Media Research, making it the most-watched vice-presidential debate in history.
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Though CNN/SI could boast of exclusives such as the tape of Indiana University player Neil Reed, appearing to be choked by former coach Bob Knight, the channel reached about only 20 million homes, not enough to receive a rating by Nielsen Media Research, which was a killer with sponsors.
According to Nielsen Media Research, "Greg Pikitis" was seen by 4.96 million household viewers, only a slight drop from the previous week despite direct competition from the 2009 World Series.
Nielsen Media Research was founded by Arthur Nielsen, who was a market analyst whose career had begun in the 1920s with brand advertising analysis and expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows.