Britain's National Health Service has reported that roll-your-own use has more than doubled since 1990, from 11% to 24%.
Rolling paper, small sheets, rolls, or leaves of paper which are sold for rolling one's own cigarettes
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It is the world’s fourth-largest cigarette company measured by market share (after Philip Morris International, British American Tobacco and Japan Tobacco), and the world's largest producer of cigars, fine-cut tobacco and tobacco papers.