The shows they got from TV1, particularly an evening show with popular host Rolv Wesenlund, were important in TVNorge's successful fight to become the second widely distributed commercial channel in Norway.
Among them the Swedish Crown Prince Carl Gustav, Swedish actors such as Douglas Håge, Gösta Bernhard, Hjördis Pettersson, Siw Erics, Rolv Wesenlund and Sten-Åke Cederhök.