They featured a nefarious loan officer, played by actor Ron Michaelson, repeating the catch phrase "Lost another loan to Ditech!" In May 2007, the company introduced a new marketing campaign, adding the tagline "People Are Smart" and including the signature line Home financing by GMAC to further help distinguish the Ditech brand from direct-to-consumer lenders of questionable repute.
The commercials intend to show that Ned is unable to close a mortgage deal, even with his own mother, because of Ditech's highly competitive rates and services.
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Michaelson's character in the commercials has become highly recognizable to US audiences, to the extent that Michaelson was interviewed by Daryn Kagan on CNN.
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