The act to promote the new Rover Light Six in a headline-grabbing campaign was the brainchild of former motorcycle tester and pioneer publicist Dudley Noble, in which a Light Six was to race the Blue Train across France from Calais to St Raphael on the Côte d'Azur.
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It saw a number of motorists and their own or sponsored automobiles race against the Le Train Bleu, a train that ran between Calais and the French Riviera.
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In March 1930, during the Blue Train Races, Woolf Barnato raised the stakes on Rover and its Rover Light Six having raced and beat Le Train Bleu for the first time, to better that record with his 6½ Litre Bentley Speed Six on a bet of GBP100.