Today, Modelogic Wilhelmina books talent for clients such as Abercrombie & Fitch, J. C. Penney, Geico, UPS, Walmart, Ruehl, and Circuit City.
At the time of his death, Ruehl lived in the eastern Sydney suburb of Clovelly, with his wife Jennifer and their three children, Mercedes, John and Tom.
High-profile models have appeared in Ruehl marketing campaigns, including Miranda Kerr and Kim Stolz.