This was the same year as its competitors opened similar retail chains that sold merchandise at a discount: the S.S. Kresge Company opened Kmart, Dayton's opened Target, and Sam Walton opened his first Wal-Mart store.
The first products were primarily decorative items like figurines, cookie jars and vases which could be found in "five and dime" stores, such as F. W. Woolworth Company, S.S. Kresge and McCrory Stores.