Shortly after production began in 1937, Sears Roebuck and Company asked the Shawnee Pottery Company to design a line of dinnerware known as Valencia, and a line of kitchenware exclusively for their stores.
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The first products were primarily decorative items like figurines, cookie jars and vases which could be found in "five and dime" stores, such as F. W. Woolworth Company, S.S. Kresge and McCrory Stores.
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