The people ran for safety to a nearby vacant lot, just behind a terminal of passenger vans servicing the route of Bocaue, Bulacan to SM City Pampanga in the City of San Fernando, Pampanga, causing a stampede.
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It is the third SM supermall in the province of Pampanga after SM City Pampanga in City of San Fernando and Mexico, Pampanga and SM San Fernando Downtown which is also located in the downtown area of the City of San Fernando, Pampanga.