The song gained national attention because his appearance in the likeness of a person in Edo period with glittery kimono and a hip-swiveling dance became the topic of some television programs, including parodying him on an idol group SMAP's variety show, SMAP×SMAP.
Tsuyoshi Kusanagi(SMAP) - Digital terrestrial television Image Character
But a gradual increase in media coverage and an affectionate parody of the song and dance by Katsuken on the popular idol group SMAP's television show SMAP×SMAP made the song a certified hit.