In addition, there was significant new competition from new Italian, French and British superliners: the Italian SS Rex (51,062 GRT) and SS Conte di Savoia (48,502 GRT), the French SS Normandie (79,280 GRT), and the British RMS Queen Mary (80,744 GRT).
The ship’s exterior design had followed the trend set by Germany’s Bremen and Europa.
In 1933 Antonio Zanussi launched REX, the company's newest trademark at that time, to coincide with a huge media event of the day: the new record for a transatlantic crossing (Gibraltar to New York) with which the Italian liner “Rex” conquered the Blue Riband.
Rex Stout | Rex Ryan | Rex Harrison | Rex Allen | Rex Hunt | Erreway en Grand Rex | Rex Hagon | Rex Beach | Rex Records | Rex Murphy | Rex (Live at the Fillmore) | Rex Applegate | Rex | SS Rex | Rex Williams | Rex Linn | Rex Lassalle | SS ''Rex'' | Simon Rex | Rex Whistler | Rex Wailes | Rex Van de Kamp | Rex T. Barber | Rex Sorensen | Rex Salas | Rex Reed | Rex Mundi | Rex Morgan, M.D. | Rex E. Lee | Rex Barnes |
Examples of liners considered Ships of State are the RMS Queen Mary (United Kingdom), SS Normandie (France), SS Rex (Italy), SS France (France), RMS Queen Mary 2 (United Kingdom), and SS United States (United States).