The drive was ultimately successful, with the team reaching its ticket goal and acquiring a new title sponsor for their home arena, the Saddledome, as Pengrowth Management took over the naming rights from the defunct Canadian Airlines.
The Tim Hortons Brier took over the Saddledome in early March, forcing the Flames on a season long, seven-game road trip, during which the team struggled to a 3–4 record that saw them suffer lopsided losses to the Carolina Hurricanes, Atlanta Thrashers and Toronto Maple Leafs; the Flames surrendered 27 goals in the final five games of the trip.
The Saddledome was flooded as part of the 2013 Alberta floods in mid June 2013, at the tail end of the Stanley Cup playoffs.