Sam Costa began as a pianist with Bert Firman's band and later became a popular British dance band singer in the 1930s making many records with bands such as Lew Stone, Harry Leader, Maurice Winnick and Jay Wilbur.
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On Sundays he did both Breakfast Time and Glamorous Nights and he also presented Housewives' Choice and Midday Spin, transitioning into BBC Radio 2 from 1967.
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He based his style of music on that of fellow band leader Guy Lombardo, and by the 1930s Winnick was performing regularly in several prestigious London venues including the Hammersmith Palais de Danse, the Carlton Hotel, and the San Marco Restaurant, with singer Sam Costa.
Although the original show is not specifically mentioned, the reference to a Wellington bomber, Sam Costa's catchphrase "Good morning, sir, was there something?" and the response of the audience are obvious references to Much-Binding-in-the-Marsh.