Its marketing activities include appearances by "Lambassador" Sam Kekovich.
Sam Kekovich – North Melbourne Premiership player and well known football identity.
Kekovich did a similar ad in 2006, and although he did not target vegetarians, he did claim that many of the tragedies befalling Australians in 2005, such as the 2005 Cronulla riots and a scandal at the 2005 Ashes series, may have panned out differently if Australians had more lamb.
•
He is well known for his controversial behaviour, both on and off the field, and most recently for his series of satirical advertisements as the spokesman for Meat and Livestock Australia (MLA) to promote the lamb industry.
It is used in a humorous TV advertising campaign by Meat and Livestock Australia, in which ex-AFL footballer Sam Kekovich declares that not including lamb in one's diet is "un-Australian".
Sam Neill | Sam Cooke | Sam Shepard | Sam Phillips | Uncle Sam | Sam Raimi | Sam Houston | Sam Brownback | Yosemite Sam | Fort Sam Houston | Sam's Club | Sam Peckinpah | Sam Mendes | Sam Waterston | Sam Worthington | Sam & Dave | Sam Taylor-Wood | Sam Houston State University | Sam Kelly | Sam Bush | Sam Zell | Sam Spade | Sam Milby | Sam Wood | Sam Wanamaker | Sam Walton | Sam Snead | Sam Rockwell | Sam Phillips (singer) | Sam Malin |