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3 unusual facts about SaveRite


SaveRite

In November 2001, Winn-Dixie announced plans to convert nearly all of its 40-some Winn-Dixie and Winn-Dixie Marketplace brand stores in the metro Atlanta area into Save-Rites as a last-ditch effort to keep a hold on its market share, which was rapidly declining due to stiff competition from Wal-Mart, Publix, Kroger, and other similar stores.

Prior to the latest cuts in February 2006, the only known states that have at least one Save-Rite are Mississippi and Florida, most notably in the Orlando metro area, and in the Meridian, Mississippi area as well.

The chain's marketing is based on its mascot Captain Save-Rite, who is shown as a cartoon super-hero resembling Captain America.


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