Rather, it was from a much earlier choice made by Chicago-based entrepreneur John D. Hertz, who founded the Yellow Cab Company in 1914, and used the color to brand his business.
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Dr. Cyr's conference, funded by a $5,000 grant from the Rockefeller Foundation, was also a landmark event inasmuch as it included transportation officials from each of the then-48 states, as well as specialists from school bus manufacturing and paint companies.
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