Following its origin as a research project at Thorn EMI's Central Research Laboratories ("CRL", based in Hayes, United Kingdom) in 1991, Sensaura become a supplier of 3D audio technology.
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As well as being licensed directly for the first Microsoft Xbox hardware, the technology was also available as a middleware product, GameCODA, for the Xbox, Sony PlayStation 2 and Nintendo GameCube.
To create realistic HRTFs, Sensaura created their own artificial head system for measuring.