The character's first appearance was news of him buying a fictitious business called Grupo Capivara (a contender of the show's Organizações Tabajara, who did commercials complaining about Tabajara's products) as it was entering bankruptcy- which was meant to parody the debacle of Brazilian airline Transbrasil, that after going bankrupt was bought by an entrepreneur for just one Brazilian real - that was rechristened "Grupo Capivara Seu Creysson" and launched a line of popular products.