This ended in 1910 when the voters elected its first of three Socialist mayors.
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Milwaukee's brand of Socialism was often referred to as Sewer Socialism, in that its adherents did not espouse radical revolutionary theories, but emphasized honest government, an expanded city role in public works projects and annexation of then unincorporated communities surrounding Milwaukee.
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Gaylord was credited by Carl Sandburg with introducing him to the ideas of the Wisconsin wing of the Socialist Party, and with persuading him to move to Wisconsin.