He previewed about 10 seconds of the "rough edit" of the song, and stated that he was going to change the mood of the song, saying, "Right now, it's a little too happy, because it's a break up song. I want it to be more like Kelly Clarkson's Since U Been Gone."
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Darlene Hunt, Will Gluck, Richie Schwartz, Lauren Schnipper, and Dawson will serve as executive producers for the project.
Dawson's Creek | Shane Warne | Dawson City | Rosario Dawson | Shane MacGowan | Richard Dawson | Shane Mosley | Shane Meadows | Shane | John William Dawson | Dawson Creek | Shane Battier | Les Dawson | Steve Dawson | Shane Watson | Dawson Turner | Dawson | Shane Stone | Shane Jacobson | Ron Dawson | Jim Dawson | Dawson College | Shane Withington | Shane Williams | Shane West | Phil Dawson | Kimya Dawson | Dawson’s Creek | Daryl Dawson | Brittany Shane |
Like the first season, there were many guest judges throughout the competition, including Wong Fu Productions, Phillip DeFranco, Kassem G, the Fine Brothers, Shane Dawson, Justine Ezarik, Smosh, Jenna Marbles and PewDiePie.
"Superluv!" was written and produced by Eric Goldman (producer of Electrolightz) and Michael Corcoran (producer of Drake Bell), and co-written by Shane Dawson who served as lyricist.