Slang for Nat Sherman, an American tobacco brand, named for its founder.
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Sherm Feller (1918–1994), American musician and sports announcer
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Sherm Lollar (1924–1977), American Major League Baseball player (catcher)
Among the famous performers he knew and counted as friends were Frank Sinatra, Nat King Cole, and Tommy Dorsey ("Sherm Feller Dies," 4).