After Salvini's unexpected death in 1896, Thanhouser managed the Academy Theater in Milwaukee, Wisconson for the Shubert family and then the Bush Temple Theater in Chicago, Illinois.
Introduced to the world of the theatre, the three brothers broke the monopoly on the theatre-management industry (represented by the Theatrical Syndicate under Abe Erlanger) and Mark Klaw in the foundation of rival agency the Shubert Organization.
During the second half of the 19th century, a significant number of Jewish families from the region began migrating to Syracuse, New York, including the renowned Shubert theatrical family.
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With the help of his wife, the celebrated actress actress Minnie Maddern, as well as the likes of David Belasco, Sarah Bernhardt and the Shubert family staged a coup on the Theatrical Syndicate, helping to break the stranglehold they had maintained on theater bookings from coast to coast.