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3 unusual facts about Simon Anholt


Guerrilla diplomacy

Its techniques have been described by Professor Nicholas Cull as "essential to navigating the diplomatic rapids of the twenty-first century", and its analysis as a "milestone" in "diplomacy's current revolution" by Simon Anholt.

Jack Yan

Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands, with Nicholas Ind (editor), Malcolm Allan, Simon Anholt, Julie Anixter, John Caswell, Thomas Gad, Sicco van Gelder, Tim Kitchin, Chris Macrae, Denzil Meyers, Alan Mitchell, John Moore, Ian Ryder; 2003, 2004 reprint edition, Kogan Page, ISBN 0-7494-4115-1; 2005 paperback edition, Kogan Page, ISBN 0-7494-4399-5.

Nation branding

The concept of measuring global perceptions of countries across several dimensions (culture, governance, people, exports, tourism, investment and immigration) was developed by Simon Anholt.



see also