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4 unusual facts about Simone Ahuja


Simone Ahuja

Her upcoming book, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, co-authored with Navi Radjou and Jaideep Prabhu and published by Jossey Bass, is due out in the US in April, 2012.

Headquartered in Minneapolis, Minnesota (with teams in Mumbai, India), Blood Orange Media works with integrated branding and international media, incorporating a variety of forms, including corporate films and television series.

Simone Ahuja is the founder of Blood Orange Media, a marketing and strategy advisory company with digital media capabilities, as well as special expertise in innovation.

The series was based on extensive ground research and academic research conducted in partnership with the Centre for India & Global Business at the University of Cambridge's Judge Business School.



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