Sinclair has long been a fixture on American roads with its dinosaur logo and mascot, an apatosaurus (Brontosaurus).
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At the Chicago World's Fair of 1933-1934, Sinclair sponsored a dinosaur exhibit meant to point out the putative correlation between the formation of petroleum deposits and the time of dinosaurs, now a largely discredited misconception.
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Sinclair Oil Company also owns and operates Grand America Hotels and Resorts, which has hotel properties in Salt Lake City, Utah; Flagstaff, Arizona; Cheyenne, Wyoming; Little America, Wyoming; and San Diego, California, in addition to the Sun Valley and Snowbasin resorts.
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The pipeline was originally originally owned by the Prairie State Oil Company, later by Sinclair Oil Corporation, and today is owned by BP.