Sir Robert Bird, 2nd Baronet (1876–1960), British Conservative Party politician, Member of Parliament (MP) for Wolverhampton West 1922–1929 and 1931–1945
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In 2002 Sir Derek Bibby, 2nd baronet, and great-great-grandson of the founder and past chairman and president of the firm, was aged 80 and terminally ill with leukemia.
The company had been established by his grandfather Alfred Bird, who invented both baking powder and custard powder.