After a period with Texas Instruments, where his marketing strategy and lobbying led to the acceptance of hand-held programmable calculators throughout the EEC’s education system and a 78% market share for T.I., he accepted an offer from UK based Lex Service PLC.
•
Recognized as one of the leading engineers in Europe at the time, he worked with many top acts, from The Who, Pink Floyd, ABBA, the Doors, Jefferson Airplane, the Beach Boys to Elton John, Rod Stewart, the Faces, The Rolling Stones, the Doobie Brothers, J. Geils, Frank Zappa, and many more.
•
Sjoerd’s involvement in the music industry started in the mid 60’s, when Dutch bands like Golden Earring, Focus, Shocking Blue and various others broke through on the International scene.