Contemporary R&B | Institute of Contemporary Arts | Museum of Contemporary Art | Adult Swim | Museum of Contemporary Art, Los Angeles | Adult Top 40 | Contemporary Christian music | contemporary R&B | Soft Machine | Soft Cell | Museum of Contemporary Art, Chicago | Soft Skull Press | Contemporary classical music | contemporary | Young-adult fiction | young-adult fiction | soft drink | contemporary classical music | Sprite (soft drink) | Institute of Contemporary Art, Boston | Dayton Contemporary Dance Company | soft rock | Soft drink | Hudson Soft | Hara Museum of Contemporary Art | Baltic Centre for Contemporary Art | Institute of Contemporary Art | contemporary Christian music | adult hits | Adult. |
WPBS changed calls to WUSL, which stood for "US-1", and Program Director Jim Nettleton instituted a Soft Adult Contemporary format mixed with standards which had crossed over to the 1960s/1970's pop charts (eg Engelbert Humperdinck, Barbra Streisand, etc.
Win FM was sold to the Tindle Radio by The Local Radio Company in September 2006, and in an effort to distinguish the station from its more successful rivals in its transmission area, was rebranded as Dream 107.2 in October 2007, adopting a soft adult contemporary music policy in early 2008 akin to that of London-based Magic 105.4 and latter-day competitor The Coast 106, which launched in October 2008.