The decision to feature Rev Run (Joseph Simmons), of the rap group Run DMC, was made by band member Tony Lundon, who produced the track whilst the band were recording their third studio album for the V2 Records label, which was later scrapped due to a dispute between the band and their management.
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The music video for the track was filmed in Stockholm, Sweden and in New York City, United States, and was directed by Bill Schacht for Aestheticom.
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His first work as Rev. Run was a feature in the single "Song 4 Lovers" by UK pop band Liberty X in September 2005.