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Telnyashka has become such evident symbol of masculinity in Soviet culture, that it is sported by dozens of popular non-military characters of the cinema and even children' cartoons, notably The Wolf in the Nu, pogodi and Matroskin the Cat in the Troe iz Prostokvashino.
The second channel was called Radio Mayak (Radio Beacon in Russian) and was a music and speech entertainment channel intended to be the "beacon" of Soviet culture, similar to BBC Radio 4 in the UK or Radio National in Australia.
In 1991, he represented Russia at the Fordham University (New York) conference, "The Occult in Modern Russian and Soviet culture" (The Occult in Modern Russian and Soviet Culture, International Conference, Fordham University, New York, June 26–29, 1991).