The website, founded by film-maker Rene Daalder in collaboration with interactive designer Folkert Gorter, went public at the end of 2007, and is now occupied by more than 2500 contributors.
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Inspired by thinkers like Carl Sagan, Gene Roddenberry, Marshall McLuhan and Timothy Leary, who helped articulate the future by adopting a pop culture vernacular, they wanted to "use the online platform to do something similar for our times in a radically different interactive medium".
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But soon Rene Daalder realized that in a place of non-linearity and interactivity such a movie-like project wasn't going to work.