The song was later adapted (around 1965) to advertise SpaghettiOs, and Rodgers sang the jingle in the original television ads.
The post also quickly spawned parodies, as other users edited the cartoon SpaghettiO into photos of other tragic events (such as the Assassination of John F. Kennedy, the Hindenburg disaster, and Titanic).
Less than an hour before he died, he issued his fourth and final statement, "I did not get my SpaghettiOs, I got spaghetti. I want the press to know this."
While working for the Franco-American division of the Campbell Soup Company in 1965, he invented SpaghettiOs, and was thereafter known as "The Daddy-O of SpaghettiOs."