Viacom's recent lawsuits against YouTube and Google, in which over 100,000 DMCA takedown notices were sent, used a system of spamigation that sent notices to videos if they contained selected phrases of material under Viacom copyright.
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--Coined when?--> by Brad Templeton of the Electronic Frontier Foundation to explain the tactics of the Recording Industry Association of America (RIAA), which files large numbers of lawsuits against individuals for file sharing, and DirecTV, which once filed large numbers of lawsuits against users of smart cards.