Sirius have worked with household brands including Pepsico, BOC, Three, Sony Ericsson, Axa and Specsavers.
The Perkins attribute their success to their franchise model, and to the de-regulation of the UK Opticians market by the Conservative Prime Minister Margaret Thatcher in the 1980s, allowing opticians to use previously forbidden advertising and marketing techniques to rapidly take over a market that had belonged to independent local opticians.
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The co-founder of Specsavers, Mary Perkins, was appointed a Dame Commander of the Order of the British Empire in the Queen's Birthday Honours List in 2007 in recognition of her services to business and the community in Guernsey.
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Specsavers' use of Édith Piaf in advertisements has caused some adverse comment in the press in spite of the fact that full permission had been granted by the estate of the performer.
SpecSavers | Specsavers |
everywoman's flagship awards programme, the NatWest everywoman awards, launched in 2003 recognises the achievements of women business owners, and in the past has rewarded high profile women such as Elle Macpherson, Dame Stella Rimington and Dame Mary Perkins, founder of Specsavers.
Kidscape's patrons are children's author and journalist Anthony Horowitz and Dame Mary Perkins, co-founder of SpecSavers.