The company was founded by William Lowell Putnam III, who launched the company's first television station, WWLP, on March 17, 1953.
As part of the deal, Springfield Television, the owner of fellow NBC affiliate WWLP in Springfield, Massachusetts, was to have held a one-third stake in channel 30; it abandoned this stake before the deal's completion after concerns arose over their overlapping coverage areas, but continued to hold an option to reacquire it for some time afterward.
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