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Also owned by André Balazs Properties are the Standard Hotels, including The Standard, Hollywood; The Standard, Downtown LA; The Standard Spa, Miami Beach; The Standard, High Line and the newest addition, The Standard, East Village.
In 2002, IMG's fashion division, which produces Mercedes-Benz Fashion Week in New York, made its first foray west, with Mercedes-Benz Shows LA in downtown Los Angeles at The Standard hotel.