Four Marvel mini-comics were distributed with each toy, and a four-issue limited series was written by Louise Simonson, with art by Michael Chen and Ian Akin & Brian Garvey, and covers painted by Bill Sienkiewicz.
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Consumer Reports Penny Power, when it reported on robot toys, found them the least satisfying of all the lines covered, though it must be said that the narrative aspects of all the lines were ignored, and the magazine would extol the economic value of Gobots ("sturdy and cheap") over Transformers in later issues.