Meanwhile, the Evinrude Motor Co. floundered, and in 1929, Stephen Foster Briggs, co-founder of its new owner, Briggs & Stratton Corporation; proposed a merger between the Evinrude Motor Co., the Elto Outdoor Motor Co., and the Lockwood Motor Co. of Jackson, Michigan.
Stephen Foster Briggs (December 4, 1885 – October 16, 1976) was an American engineer, co-founder of the company manufacturing Briggs & Stratton small internal-combustion engines and founder of Outboard Marine Corporation.
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Bill Juneau, a coach at South Dakota State, knew of Briggs' ambition and the entrepreneurial interests of Harold M. Stratton, a successful grain merchant who had a farm next to Juneau's farm.
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S.F. Briggs was born in Watertown, South Dakota and graduated from South Dakota State College in Brookings, South Dakota (1907).
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