X-Nico

2 unusual facts about Stephen Monaco


Stephen Monaco

Intrigued and inspired by the work of John Hagel III and Peppers & Rogers Group, in 1997, Monaco began researching the feasibility of using the Internet to build not just relationships via on-to-one marketing but social communities, and implementing customer experience mapping.

It featured guest panelists (often referred to as pundits), usually business insiders, engaged in debates moderated by host John C. Dvorak.



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