Steve Reicher, a professor of social Psychology and head of the School of Psychology at the University of St Andrews
Reicher collaborated with Professor Alex Haslam of the University of Exeter on the BBC television programme The Experiment, which examined conflict, order, rebellion and tyranny in the behaviour of a group of individuals held in a simulated prison environment.
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The BBC Experiment was led by psychologists Professor Alex Haslam (University of Exeter) and Professor Steve Reicher (University of St Andrews) who planned and designed the psychological experiment with the series' executive producer Nick Mirsky and producer Gaby Koppel of the BBC.