He is the author of the textbook The Practice of Public Relations, the 1992 book IdeaWise: How to Transform Your Ideas, which he co-authored with Steve Rivkin, and Rethinking Reputation in 2012, co-authored with John Doorley.
Differentiate or Die, by Jack Trout and Steve Rivkin, 2nd edition, 2008, John Wiley & Sons.
Steve Jobs | Steve McQueen | Steve Martin | Steve Reich | Steve Vai | Steve Winwood | Stone Cold Steve Austin | Steve Earle | Steve Davis | Steve Forbes | Steve Coogan | Steve Allen | Steve Wozniak | Steve Guttenberg | Steve Biko | Steve Lawrence | Steve Roach | Steve Fossett | Steve Harvey | Steve | Steve Young | Steve Waugh | Steve Taylor | Steve Lacy | Steve Coleman | Steve Albini | Steve Roach (musician) | Steve Morse | Steve Lamacq | Steve Irwin |