On 1 November 2009, Northern Editor Jim McDowell attracted complaints to the Press Complaints Commission after the paper published on the front page the photograph of a man hanging from a bridge, having killed himself under the headline "Halloween Horror".
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Goddard supervised the new supplement, made by Outcault and McCardell, and the first Sunday paper comic supplement in color was the November 6, 1896 issue of the Sunday World, featuring The Yellow Kid.