Albert Lasker was known in the advertising world for campaigns that popularized Kleenex tissues, Lucky Strike cigarettes and Sunkist orange juice.
Their flight was sponsored by the local chamber of commerce and the Sunkist growers association, the second sponsor accounting for the naming of the aircraft as the Sunkist Lady.
In 1949, Dick Riedel and Midway City, California's Bill Barris of Fullerton Air Service, sponsored by the Fullerton Chamber of Commerce, set a world flight endurance record from the airport, keeping their modified Aeronca Sedan, the Sunkist Lady aloft for 1,008 hours and 2 minutes.