Originally scheudled to wrap the regular season on February 2, the game against Saltillo Rancho Seco was re-scheduled for February 16 to avoid conflicting with Super Bowl XLVIII.
As with other Beats products, Beats Music will be heavily promoted; an advertisement will air during Super Bowl XLVIII, displays will be set up at Target stores, AT&T will offer exclusive bundles of the service with its mobile plans, and the service will also be promoted during The Ellen DeGeneres Show.
Fox Sports has announced that Super Bowl XLVIII will be streamed for free through the Fox Sports Go app as well as on their website.
In 2014 Goldie Blox, having won a contest over more than 20,000 other applicants sponsored by Intuit, was given a 30-second commercial spot during the broadcast of Super Bowl XLVIII.
Gallery Furniture, prompted by McIngvale, ran a promotion for Super Bowl XLVIII promising customers a full refund on any purchase of more than $6,000 if the Seattle Seahawks, selected as the team of choice by a coin toss, won the Super Bowl.
Mass Transit Super Bowl is a public transportation plan and marketing strategy conceived for Super Bowl XLVIII and Super Bowl Week, a series of events leading up to the football game on February 2, 2014 between the Denver Broncos and the Seattle Seahawks.
On February 2, 2014, certain Amtrak trains will make stops at Secaucus for passengers going to Super Bowl XLVIII.
The Super Bowl XLVIII halftime show occurred on February 2, 2014 at the MetLife Stadium in New Jersey as part of Super Bowl XLVIII and featured American entertainer Bruno Mars with special guests Red Hot Chili Peppers.
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Mars was confirmed as the lead half time performer for Super Bowl XLVIII.
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Besides the Seattle Metropolitans victory in the Stanley Cup in 1917, this remained Seattle's only men's professional sports championship until the Seattle Seahawks won Super Bowl XLVIII.