It was also notable as the venue for the Sydney concerts performed by The Beatles during their 1964 Australian tour.
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From 1954 onwards it was frequently used to host concerts by visiting overseas performers—notably the groundbreaking "The Big Show" package tours promoted by expatriate American entrepreneur Lee Gordon—as it was the only large-capacity indoor venue in Sydney at that time.
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Wren became best known as a boxing promoter and through this success he was able to establish the Stadiums Limited organisation, which acquired venues in most major Australian capitals, including Sydney Stadium, Festival Hall, Melbourne and Festival Hall, Brisbane.