A 'majeño' is a guy who lives near the Majes River in the Andes and the attire of this character is based on that.
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Takanakuy ("when the blood is boiling" in the Quechua language) is an annual established practice of fighting fellow community members held on 25 December, by the inhabitants of Chumbivilcas Province, near Cuzco in Peru.
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There is a similar celebration in Bolivia called Tinku, the celebration takes place in May in the village of Potosí.