This led to Makonnen creating music videos and EPKs for an array of artists including: Ne-Yo, Luther Campbell, Lil' Kim, C-Bo, and most notably dead prez for whom he worked with several times and directed the critically acclaimed music video, "Mind Sex".
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A graduate of Virginia Union University, with a degree in English Language Arts, the native New Yorker received his big break directing the music video "The Beginning of the End" for EMI recording artists Boogiemonsters.