In April 2009 the company was ranked 23rd in the PricewaterhouseCoopers Profit Track 100, published by The Sunday Times, and was the highest North West entry in the table, which lists the 100 private UK's companies with the fastest growing profits.
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After this time the McCowans brand (separate from the McCowans company) transferred to firstly to The New McCowans Ltd then in October 2011 to Tangerine Confectionery.
In October 2011, the company went into administration the McCowans brand (separate from the McCowans company) transferred to firstly to Tangerine Confectionery at the same time, the Millar brand was transferred to Nisha Enterprises.