According to a survey conducted by TNS, moules-frites was identified as the second favourite dish in France, receiving a vote of 20%, narrowly losing to magret de canard which received 21%.
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It also began expanding its international network at an early stage, and in 1960 GfK SE co-founded the Europanel, which, together with British partner Taylor Nelson Sofres (TNS), conducts continuous studies of consumer purchasing patterns in 26 European countries.