On 21 November 2006, after the merger with NTL, The Register reported that Subscriber Traffic Management was being trialled in areas in the north of England and was rolling out nationwide.
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Telewest had an agreement with both ITV and the BBC and claimed to be the only provider in the UK to offer all the 2006 World Cup matches in HD.
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Anthony William Paul Stenham, born 28 January 1932, and named "Cob" after Richard Cobden, was a director of Unilever for sixteen years, the chairman of Ajro Wiggins Appleton from 1991 and on the board and latterly chairman of Telewest, for twelve years from 1994 to 2006.
It was widely known that the main purpose (whether stated or not) was used to decrypt free channels from the main UK cable providers of that time (namely Telewest / NTL and ex Cable & Wireless).
However, Telewest left in 2006 after a merger with NTL.